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More Customers, More Money – Decoding Online Marketing

More Customers, More Money – Decoding Online Marketing and Social Media.
Discussing Social Media Marketing Issues at the Women Impacting Public Policy Conference in Washington, D.C. on July 18th
· Cary Broussard, Owner, Broussard Marketing Communications
· Leah Brown, President and CEO, A10 Clinical Solutions
· Elaine Starling, President, Starling Media Services
· Mary Ann Fitzmaurice Reilly, Senior Vice President, Customer Marketing and Experience, American Express OPEN
My lead slide is from the book, Chasing Cool, featuring a quote from the group head of Estee Lauder, ” I love looking at trend reports, because then I know exactly what not to do…”
This Fashion Startup (Sell the Stuff) has a great social media strategy:

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