Crazy Campaigning Provides Opportunities to UnLearn from Presidential Candidates

Posted Leave a commentPosted in 2016 Presidential Election, Advice for CEO's, Advice for Entrepreneurs, Advice for Students and Parents, Advice for Women, Atlanta, Career Advice, Chicago, Dallas, General, Getting Along in the Workplace, Japan, Los Angeles, Media, Memphis, Millennials, Net Neutrality, New Jersey, New York, Politics, Super Tuesday

In a wildly unpredictable election year, Michael Lyons, character actor in the Netflix series “House of Cards” and I (Cary Broussard), are launching a joint speaking tour to draw parallels between the race for the White House and what we can learn (or unlearn) from the candidates behaviors, branding and game plans. As a former U.S. Senate staffer and communications executive, I knew we couldn’t keep our mouths shut any longer….that we couldn’t let this campaign kick our butts and leave us depleted. So…. we are taking our non-partisan, entertaining opinions and brand lessons “on the road.” With an ever-increasing number of candidate “aha” moments to emulate or avoid, we are leveraging our public speaking experience, and experiences working with all sorts of people and media (yes, media are people too) to dissect candidates’ brand […]

Millennials Say (and Can Do) The Darn-dest Things

Posted Leave a commentPosted in Advice for CEO's, Advice for Students and Parents, Advice for Women, Career Advice, General, Getting Along in the Workplace, Japan, Los Angeles, Media, Millennials, New Jersey, New York, Respect in the Workplace

For those of you who don’t know what age range the Millennial group refers to…the “Millennials” are the generation born between 1975 and 1995 (18 years of age to 38). There’s a whole bunch of Millennials, the next biggest population bubble to come along since the Boomers (1945 to 1964). One of the great Milliennials I’ve come to know is a young woman named Sylvia Woloszyn. I met Sylvia when she attended my class on special event marketing at NYU. I soon found out that Sylvia is both soft spoken and brilliant. So when Sylvia graduated, I was thankful she agreed to work with my company and help it grow into a larger entity. She has a full time position with an airline company and works remotely for Broussard Global on a part time basis. […]

Bring Your Parents to Work Day. Really?

Posted Leave a commentPosted in Advice for CEO's, Advice for Entrepreneurs, Advice for Students and Parents, Atlanta, Chicago, General, Getting Along in the Workplace, Japan, Media, Memphis, New Jersey, New York, Respect in the Workplace

My parents helped me get my first job. My aunt had a friend who was the Executive Director of the American Cancer Society. Aunt Milton (yes, my Aunt’s name was Milton) helped me get an interview for the PR Director/Special Events position. The hiring decision was given to an impartial 3rd party, the publicity chairman, who happened to be the local NBC news anchor. I got the job, and my career in public relations began…and my parents butted out. However, 25 years later, I wonder how involved I would be as a parent in helping my child land a job. The article in PRNewser below and other media pubs are buzzing about how LinkedIn and companies are involving parents of millennials in the hiring, retention process, primarily with regard to internships. Finding the right workplace […]

Meryl Streep, Sallie Fields Have Nothing On Robin Benson

Posted Leave a commentPosted in Advice for CEO's, Advice for Entrepreneurs, Advice for Students and Parents, Chicago, General, Getting Along in the Workplace, Memphis, New Jersey, New York, Respect in the Workplace

Picture yourself as the only woman working in a power plant. No, this is not a Meryl Streep or Sallie Fields feel good movie, it was real life for Robin Benson at age 23. According to Robin, members of the workers’ union at the power plant were very protective of her, but most in the male-dominated organization never expected to be working side by side a young woman their daughters’ age. I met Robin while serving on a career advisory board for an all girls high school in Memphis, Tennessee, our high school alma mater. I am fascinated by Robin’s energy and so pleased she was willing to share her observations with me. Robin’s mother was head of housekeeping at the Hutchison School for Girls, and head of the fledging computer program….and she was also […]

There’s a Right Way to Zag in Marketing

Posted Posted in Advice for CEO's, Advice for Entrepreneurs, General, Media, New York

Within the marketing industry, many organizations have created annual award shows for the creative product. The general public rarely sees who the winners are. Most of them are set up for internal publishing and viewing. It may sound too simple, but a quicker way to survey or benchmark the quality of creative products for any given year is to review Super Bowl commercials, and global events like the Olympics. Venturing to say, probably only two or three commercials were worth the astronomical media costs this year. Yes, they made you laugh, but what was the product they were selling? Or the cinematography was magnificently executed, but how clear was the message they were trying to convey? What was the point of difference of the product or service? Take another quick glance survey into the world […]

Taking the Gracie Awards to Los Angeles

Posted Leave a commentPosted in Advice for CEO's, Advice for Entrepreneurs, Advice for Students and Parents, Alliance for Women in Media, General, Los Angeles, New York

With the 2012 Gracie Awards having come and gone, I have the opportunity to reflect upon my time as interim president of the Gracie Awards and the Alliance for Women in Media in 2010. My time with the organization was truly the opportunity of a lifetime. Taking the Gracies to LA for the first time in 35 years (it had always been held in New York), and working with a dedicated board of directors and staff was a great privilege. If you ever have the opportunity to attend the Gracie Awards, by all means, go! It is a great experience (albeit usually a tad too long as all awards shows tend to be). The Gracie Awards bring together the biggest names in news and entertainment to honor the best in programming for and about women. […]

Exploring similarities and differences between Japan and the US

Posted Leave a commentPosted in Advice for CEO's, Advice for Entrepreneurs, Advice for Students and Parents, General, Getting Along in the Workplace, Japan, New Jersey, New York, Respect in the Workplace

Reflecting upon what makes diversity and inclusion so powerful in art, culture and business, I look forward to posting impressions from my upcoming trip to Japan. Most recently a study from GEWEL (Global Enhancement Women’s Executive Leadership), conducted in 2009-10 found findings that show Japan and U.S. have much to learn from each other. This study opens the door to more opportunity for businesses in the U.S. to collaborate with the Japanese. The economic pressures we are facing world over require that we collaborate in fresh ways. Hiroko Tatebe, founder of the Global Organization for Leadership and Diversity, and a pioneer in this area, is a great resource in understanding the opportunities for leadership and collaboration between the two cultures. Ms. Tatebe has invited me and my colleague Leslie Grossman, founder of Women's Leadership Exchange, […]

Keeping Your Sense of Humor…In Not So Funny Times

Posted Leave a commentPosted in Advice for CEO's, Advice for Entrepreneurs, Advice for Students and Parents, Atlanta, Chicago, General, Getting Along in the Workplace, Los Angeles, Memphis, New Jersey, New York, Respect in the Workplace

My friend Barbara sat down for dinner the other night and the first question fired across the table was “Now Barbara, what HAVE you been doing?” Barbara said she felt herself go red. She fired back, “Can we not start with me first. I’d like to hear what everybody else is doing.”  Barbara wished she had her clever, very together “elevator speech” she used just that morning in a women’s networking group. But that night at dinner with friends, she wasn’t prepared to be “on”…..She had joined her friends for what she thought would be time to let go and forget about her uncertain future. She knew her sense of humor wanted to show up for dinner too, but it had walked out the door when her friend asked “what have you been doing?” such […]

I'm Mad (And Spoiled) As Hell About the U.S. Economy

Posted Leave a commentPosted in Advice for Students and Parents, Atlanta, Chicago, General, Los Angeles, Memphis, New Jersey, New York

Can we agree on one thing? The economy sucks.  I’m asking you – business people of the United States. What are we going to do? Where are the town meetings? The massive education re-tooling we need? Where is the commaraderie and the collaboration? Where is the plan or solution(s) to turn our economy around in the U.S.? I just heard a statistic on Bill Maher that most Americans cannot scrape $2000 together without selling items they own.  I’m not sure of the number of people with storage units, filled with stuff, in the U.S., but pretty sure the number is astounding.  A fact I’m not too proud of is that I have stuff stored in Texas and N.J.   I’m not a bad person, but I have been comfortably spoiled… While watching the first U.S. Republican Debate […]