03.25.10

Broussard Named Alliance for Women in Media President

Communications and Branding Executive to Lead Global Expansion

March 25, 2010 (McLean, VA) – The Alliance for Women In Media (formerly known as American Women in Radio and Television), today announced internationally recognized communications and branding expert and women’s advocate Cary J. Broussard as its new president, effective April 5.

Broussard joins the Alliance for Women in Media from Wyndham Hotel Group, where she served as vice president, communications, responsible for global communications and market positioning for one of the largest hotel companies in the world, with over 7,000 hotels and 11 brands.  Broussard also served as senior vice president, women’s marketing and diversity for Wyndham Hotels and Resorts, where she launched “Women On Their Way”, a ground-breaking initiative that for the first time marketed a major hotel brand direct to women business travelers.

“As the first president of our newly-named alliance, Cary brings a keen appreciation of the organization’s ground-breaking achievements and brand equity together with a clear vision that will help to further leverage and accelerate the power of all women in media,” said Chair Sylvia Strobel. “Cary is a huge talent who has been at the front lines of fueling organizational relevance and market position, which will complement our intent to create global connections and exciting new relationships.”

Broussard is a highly regarded women’s leader, serving on the boards of Women Impacting Public Policy (WIPP), the Women’s Leadership Exchange, as well as on several other academic and non-profit boards. She is the author of the international business book, From Cinderella to CEO, published in ten languages and has toured and spoken extensively on women’s issues. She is a former Honorary Trustee of the Foundation of AWRT and held voluntary board positions with several non-profit organizations that have made significant strides for women. 

“The members, affiliates and trustees of this organization have been at the forefront of advancing women in the work force,” said Broussard. “I am hugely motivated by what lies ahead for the ever-expanding media landscape, the dynamic role of women and the power and influence they bring.”

Broussard’s association management experience includes having served as vice president, marketing and brand management for Meetings Professionals International (MPI), where she launched the organization’s new brand architecture and directed marketing strategy for its business units.  Previous positions also include service as deputy press secretary for Senator Howard Baker during his tenure as U.S. Senate Majority Leader in Washington, D.C.

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About the Alliance for Women in Media: The year 2010 marks the 59th Anniversary of the Alliance for Women in Media (formerly known as American Women in Radio & Television), the longest established professional association dedicated to advancing women in media and entertainment. The Alliance for Women in Media carries forth its mission by educating, advocating and acting as a resource to its members and the industry at large. Founded in 1951, the organization works to improve the quality of electronic media; promote the entry, development and advancement of women in the field; foster communication and idea exchange; and give back to the community we serve.

About The Foundation of Alliance for Women in Media: The Foundation of Alliance for Women in Media (formerly known as American Women in Radio & Television) is the philanthropic arm of the organization, supporting educational programs, charitable activities, public service campaigns and scholarships to benefit the public, the electronic media and allied fields. The Foundation of the Alliance for Women in Media has created partnerships and joint-initiatives with the National Middle School Association, the Emma Bowen Foundation, the American Red Cross and other organizations that are philosophically aligned with the mission of the Foundation. The Foundation supports several public service campaigns including most recently Empowering America which pays tribute to many of America’s most pioneering and inspiring women. Through this initiative, the Foundation has adopted needy urban middle schools around the country and provided educational donations derived from collateral based on the Empowering America program. The Foundation also produces nationally acclaimed recognition programs including the Gracie Awards®, a live gala that awards exemplary programming created for, by, and about women.

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