Doug Rauch, the former president of Trader Joe’s, now the CEO of the non-profit, Conscious Capitalism, sat down with Cinderella CEO On Air in Chicago to record a fascinating interview. Rauch, still a grocery guru, who cares deeply about the power of good that business brings to the table, recently started a new retail concept called the Daily Table. Busy leading the National Conscious Capitalism movement, he shares his story of how he started with Trader Joe’s, and how he helped grow the grocery store chain. He gives advice on how to avoid “crapitalism,” how to excel as an entrepreneur, and why listeners may want to consider becoming intrapreneurs within a company. And of course, he talks about Conscious Capitalism and how practicing its tenets are key to a company’s success, and ideally making capitalism […]
Do you have something valuable to sell? Lisa Earle McLeod, says that top performers want to improve their customers’ lives. Her sales leadership lessons are based on the notion of “noble sales.” Lisa shares Cinderella to CEO advice with listeners: 1. Don’t feel sleazy if you’re selling something you believe in that can help someone. Customers have free will to pick and choose. 2. It’s your job to present your products, services, and yourself in the very best way. 3. Even Thomas Jefferson was in sales. He and others behind the Declaration of Independence had to convince their “constituents” that they had a very valuable idea. So how’d they do it? Listen to CinderellaCEO’s interview with Lisa McLeod and learn how to improve your customers’ lives.
Doug Rauch is our 10th Cinderella CEO podcast interview. Soft spoken, and really smart, the former president of Trader Joe’s, and current CEO of Conscious Capitalism, Doug Rauch has also started a project called the Daily Table to bring fresh food to the inner cities. Doug talks about how he fell into the grocery biz, and how to avoid “crapitalism!” We talk about how to excel as an entrepreneur, and why listeners may want to consider becoming “intrapreneurs” as an alternative. Doug discusses capitalism, how it can be a force for good, and why “Conscious Capitalism” caught his attention. (This is a re-edit of the first interview for better audio clarity). Listen to “Interview with Doug Rauch, former President of Trader Joe's” on Spreaker.