There’s a Right Way to Zag in Marketing

Posted Posted in Advice for CEO's, Advice for Entrepreneurs, General, Media, New York

Within the marketing industry, many organizations have created annual award shows for the creative product. The general public rarely sees who the winners are. Most of them are set up for internal publishing and viewing. It may sound too simple, but a quicker way to survey or benchmark the quality of creative products for any given year is to review Super Bowl commercials, and global events like the Olympics. Venturing to say, probably only two or three commercials were worth the astronomical media costs this year. Yes, they made you laugh, but what was the product they were selling? Or the cinematography was magnificently executed, but how clear was the message they were trying to convey? What was the point of difference of the product or service? Take another quick glance survey into the world […]